Dynamics 365 Marketing
Design targeted campaigns, automate journeys, and measure marketing outcomes while ensuring compliant contact management. Built to align marketing with sales and customer data in Dataverse.
Platform
Dataverse •Dynamics 365 ecosystem
Core modules
Journeys, Email, Events, Segments, Lead scoring
Compliance
Consent, suppression lists, GDPR-ready controls
✽Implementation approach
Discovery & mapping
Stakeholder interviews, existing tool inventory, GDPR/consent requirements, and lead lifecycle mapping.
Build & configure
Segments, template library, journey prototypes, and CRM integration for lead handoff.
Pilot & optimize
Run pilot campaigns, measure engagement, tune deliverability and scoring models.
Scale & govern
Support, training, and governance playbooks for production operations.
Core capabilities
Marketing teams can plan, execute and measure campaigns across channels — all while ensuring customer data remains consistent and reachable by sales.
Customer journeys
Multi-step journeys with condition branches, wait steps, and conversion goals allow sophisticated lifecycle orchestration.
Email marketing
Template-driven, deliverability tools, A/B testing, and engagement metrics.
Lead scoring & handoff
Score by activity and profile, then map and route qualified leads to the Sales team using business rules.
Segments & targeting
Static and dynamic segments driven by CRM attributes, events, and behavioral triggers.
Event & webinar management
Registration, sessions, attendee tracking and follow-up automation for hybrid events.
Analytics & attribution
Out-of-the-box dashboards and Power BI-enabled attribution models for understanding channel ROI.
Business impact
Metrics that marketing leaders commonly track after a Dynamics Marketing rollout.
+22%
Lead conversion
+18%
Campaign engagement
99.9%
uptime SLA
-12%
Cost per lead
50,000+ companies run Dynamics 365 Marketing to grow their businesses.
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